VOV.VN - As global competition increasingly extends into culture, Vietnam’s iconic Phở has emerged as a widely recognised culinary symbol worldwide, yet its influence has largely spread organically, prompting questions about how it can be strategically developed into a true cultural ambassador and soft power asset.

VOV.VN - The Embassy of Vietnam in China, in coordination with Vietnamese restaurants operating locally, organised the “Vietnam Phở Day” event on February 5.

VOV.VN - The first museum in Vietnam dedicated to Phở is scheduled to open to the public on January 15, 2026, at the corner of Nguyen Thai Hoc and Pham Ngu Lao streets in Ho Chi Minh City.

VOV.VN - A festival to introduce Vietnamese Phở (noodles) in the Republic of Korea (RoK) took place in Seoul on October 5 - 6 as part of efforts to enhance trade and tourism connectivity between the two countries.

VOV.VN - The Vietnam Phở (noodle) Festival 2024 will be held in Seoul, the Republic of Korea (RoK), on October 5 – 6 in an effort to promote Vietnamese culinary culture to international friends, heard a hybrid press conference connecting Ho Chi Minh City and Seoul on July 29.

The Vietnam Pho Festival 2023, the first of its kind, kicked off in Yoyogi Park, Tokyo on October 7, as part of celebrations for the 50th anniversary of Vietnam-Japan diplomatic ties.

The Vietnam Phở Festival 2023 is going international, and it has chosen Japan as its first destination.

Ho Chi Minh City will host the 2023 Vietnam-ASEAN Culture and Food Festival at the Hoa Lu Stadium from May 25-28.

According to Australia’s tourism website traveler.com.au, pho is surely Vietnam's greatest culinary gift to the world.