2026 marks a turning point for Vietnam’s fast-evolving e-commerce sector, shifting from high-speed expansion to a more regulated, standardised phase that levels the playing field for multichannel and cross-border platforms.

VOV.VN - The Muong Phang Cherry Blossom Festival 2026 is scheduled to take place from January 9 to 11 under the theme “Muong Phang in Spring – Cherry Blossoms in Bloom”, aiming to promote the locality’s image, honour ethnic cultural heritage and support sustainable tourism development.

The Hanoi Shopping Festival 2025 opened on December 25 evening at the Culture, Information and Sports Centre on Cao Lo Street, Dong Anh commune.

Vietnam needs to change its trade promotion activities to increase the export of OCOP products in a more diversified, innovative and sustainable manner, experts said at a seminar on enhancing the export of these products held by the Industry and Trade Magazine on December 24.

VOV.VN - A national festival promoting One Commune-One Product (OCOP) is scheduled to take place at the Thang Long Imperial Citadel in Hanoi from December 20 to 23, to foster rural economic development and global integration.

The “Made in Vietnam 2025” Fair, which officially opened in Hanoi on December 12 evening, is featuring more than 300 booths with the participation of nearly 100 manufacturing enterprises.

VOV.VN - The Vietnam-Cambodia Border OCOP Trade Fair in An Giang province brings together 80 enterprises from both countries, featuring top-rated OCOP products and regional specialties while creating new opportunities for cross-border trade.

The 29th Artigiano International Handicraft Fair is taking place at the Milan Exhibition Centre, Italy, bringing together nearly 3,400 businesses from 100 countries, including those from Vietnam.

The 2025 International Craft Village Conservation and Development Festival opened in Hanoi on November 14, drawing representatives from over 30 countries and territories, along with thousands of artisans, experts, and creators at home and abroad in a five-day celebration of traditional craftsmanship.

The International Agriculture Trade Fair AgroViet 2025 opened on November 12 in Hanoi, bringing together more than 100 domestic and international participants, including enterprises, cooperatives, and representatives from 23 provinces and cities across Vietnam, as well as businesses from Japan, the Republic of Korea, Australia, and China.