Music tourism has become a growing trend, with Vietnamese travellers prioritising travel anchored by significant cultural events, including live music festivals and concerts, tourism service platform Booking.com said.

Music tourism is emerging as a vibrant trend, poised to usher in a new era for Vietnam’s non-smoke industry by offering domestic and international visitors a uniquely immersive way to explore the country.

With many international singers choosing Vietnam as a destination of their world tours recently, musical tourism is expected to develop and help the country attract travellers who are ready to spend big.