With around one month to go before Lunar New Year Festival (Tet), Ho Chi Minh City’s tourism market is gathering momentum, as visitor numbers climb steadily and businesses step up the promotion of culture- and cuisine-based products to draw travellers and further popularise Vietnam’s image.

VOV.VN - A festive atmosphere spread across highland communes in northern Dien Bien province on December 27-28, as many localities simultaneously held the first Ethnic Cultural Festival in 2025, with residents welcoming early Tet (Lunar New Year festival)

VOV.VN - The Hanoi People’s Committee has announced plans to organise fireworks displays at five locations for New Year’s Day 2026, and at 31 locations for the Lunar New Year festival (Tet), more than a month later.

VOV.VN - The Ho Chi Minh City People's Committee has announced its plan to organise the Nguyen Hue Flower Street in eight days in celebration of the Year of the Horse 2026, one of the city's key cultural and tourism events during the Lunar New Year Festival (Tet).

VOV.VN - Activities for Tet, internationally known as the Lunar New Year festival, in Vietnam have gradually changed over time, but several beautiful traditional customs remain unchanged in every family today.

The State Reserve Department in the South Central Highlands region, in coordination with the Department of Labour, Invalids and Social Affairs of Dak Lak province, has distributed more than 878 tonnes of rice to support disadvantaged people on the occasion of the Lunar New Year Festival.

The unions of Vietnamese Associations and of Vietnamese Women's Associations in Europe on January 15 announced the launch of a project on preserving and promoting the homeland’s culture in Europe and its associated online competition on the Lunar New Year festival (Tet).

VOV.VN - Ho Chi Minh City launched its annual calligraphy street on January 13, attracting plenty of families and young people keen to soak up the festive atmosphere ahead of the Lunar New Year festival, known locally as Tet.

VOV.VN - According to Vietnamese customs, each year corresponds to an animal, also known as a zodiac, and for the 2025 Lunar New Year of the Snake, many unique products featuring images of snakes have been introduced to the market.

VOV.VN - Soldiers from the mainland and those based on Nam Du Archipelago in Kien Giang province have come together to wrap Banh Chung (square glutinous rice cake) in preparation for the Lunar New Year Festival, known locally as Tet.