At the regular Government press conference on November 8, Tan revealed that Vietnam’s e-commerce sector continues to grow rapidly, with a projected growth rate of 25–27% in 2025. This model has become an effective business channel, helping goods reach consumers more conveniently and contributing significantly to domestic trade growth.

However, he pointed out, alongside the opportunities, counterfeit, imitation, and low-quality goods continue to exist on e-commerce platforms, posing risks to consumers and fair competition in the market.

Most products sold online are genuine, but a small portion of counterfeit or infringing goods are still being mixed in, said Tan, adding a comprehensive and long-term set of measures is needed to address the issue effectively.

According to the Deputy Ministry, the MoIT is currently drafting the revised Law on E-commerce to submit to the National Assembly. The law aims to clarify the responsibilities of all stakeholders involved in e-commerce activities, from sellers and platform operators to delivery units and regulatory agencies.

This legal framework will help tighten management, enforce violations, and protect consumer rights, he said

The Deputy Minister emphasised that e-commerce platform operators must verify the origin of goods, ensure proper invoices and documents, and monitor the delivery process. If counterfeit or fake products are detected, platforms are required to remove the violating store within 24 hours and compensate consumers for any damages incurred.

Following the Government’s directions, numerous resolutions, directives, and national programmes to prevent counterfeit goods on e-commerce platforms have been implemented.

The market watchdog continues to play a leading role, working closely with the police, Customs, and local authorities to conduct regular inspections and enforcement. During peak periods, authorities have targeted warehouses and manufacturing facilities producing counterfeit goods, which are the main sources of violations online.

Although e-commerce operates in a digital environment, the goods are delivered physically. Therefore, competent forces must strike directly at counterfeit warehouses and illegal production facilities to cut off the supply at its root, stressed Deputy Minister Tan.

According to the MoIT, the fast growth of Vietnam’s e-commerce sector reflects rising consumer trust in online shopping. However, to maintain this confidence, greater transparency, stricter oversight, and tougher enforcement are essential.

Consumers can fully trust e-commerce as long as platforms and enforcement agencies work together to strictly handle violations and create a safe, fair, and transparent online marketplace, confirmed the Deputy Minister.

Draft Law on E-commerce approved

The Government has issued Resolution No. 352/NQ-CP approving the contents of the draft Law on E-commerce.