According to Vietnam Customs, the export of the products generated about US$1.3 billion in the first quarter of the year. Durian led export growth with an increase of nearly 128%, while coconut and grapefruit exports also rose by around 26% and nearly 29% respectively.

Despite these gains, performance across the sector was uneven. Exports of several major fruits declined, including bananas, which fell nearly 20%, mangoes down more than 15%, watermelons down about 12%, and both jackfruit and lemons also recording declines. These products are highly dependent on traditional export markets and are sensitive to changes in import regulations and demand conditions.

The mixed export picture has had a direct impact on the domestic market. As some export channels slowed or became unstable, surplus supply was redirected to the local market, increasing competition among sellers and putting downward pressure on prices.

Notably, the price decline has also hit leading export products. Ri6 durian prices in several growing areas have fallen to around VND20,000–35,000 per kilogram, the lowest in years and significantly down from earlier this year. The trend highlights growing pressure even on fast-growing export commodities, as supply rises rapidly while demand from import markets weakens and becomes more cautious.

According to Dang Phuc Nguyen, secretary-general of the Vietnam Fruit and Vegetables Association, the price slump is driven by multiple factors. China, which is Vietnam’s largest fruit export market, is tightening quarantine and quality requirements. In addition, Thai durian is currently in peak season, intensifying competition.

In addition, the market is entering a transition period ahead of stricter traceability rules and planting area code requirements under new regulations set to take effect on June 1. As a result, importers are becoming more cautious and are placing smaller orders to reduce the risk of goods being rejected at border checkpoints.

Rising logistics costs have also added further pressure. Higher fuel and shipping costs caused by tensions in the Middle East have increased transportation expenses, making exports to markets such as the European Union and the United States slower than last year. Some exporters have even temporarily suspended shipments to avoid losses caused by delays or spoilage.

Fruit exports to China set to surge as pomelo and lemon gain market access

VOV.VN - Vietnam’s fruit and vegetable exports are expected to see robust growth as China officially opens its market to Vietnamese pomelo and lemon, just days after the first shipments of Vietnamese pomelo were dispatched to Australia.