Organised by the People’s Committee of Hue city in collaboration with the Korean Embassy in Vietnam, the two-day event is part of a nationwide series of cultural diplomacy activities in 2025, designed to foster friendship and cooperation between the two nations.

More than a cultural and artistic exchange, the event also served as a large-scale people-to-people and cultural diplomacy initiative, reflecting Hue’s aspirations for deeper international integration and affirming its growing stature as a centrally-run city. It further provided a platform for practical cooperation in culture, tourism, trade, and creative industries.

Phan Thanh Hai, Director of the municipal Department of Culture and Sports, emphasised that the RoK has long been a particularly important and close partner for the city. Over the past two decades, many RoK-funded projects have left a lasting impact. Since 2007, Hue has successfully implemented six ODA projects with a total capital of some US$55 million. From 2022 to 2026, the city continues to receive non-refundable aid projects through the Korea International Cooperation Agency (KOICA), while Korean investors are showing growing interest, with several projects underway.

Cultural exchanges have also flourished, with activities in music, cinema, cuisine, and fashion during the Hue Festival and Community Ao dai (Long Dress) Week further deepening the friendship between the people of the two countries and reinforcing Hue’s position as a creative, connected destination.

The Vietnam – RoK Culture Day not only tightened bonds of friendship but also offered local residents the chance to discover and appreciate the richness of the Korean culture. Hai expressed his hope for more cultural and artistic exchanges in the future, alongside broader and deeper cooperation between Hue and Korean localities.

At the event, visitors could try on Hanbok, take part in Korean folk games, enjoy traditional dishes, join K-pop random dance activities, admire handicrafts and Hue’s iconic long dress, and observe traditional craft demonstrations. Notably, Gyeongju – Korea’s ancient capital and host of the 2025 APEC Economic Leaders' Meeting – took part in the event for the first time.

A highlight of the programme was a series of performances blending tradition with modernity, featuring Hue royal court music – recognised by UNESCO as an Intangible Cultural Heritage of Humanity – alongside Korean traditional music (Gugak), as well as dynamic K-pop and V-pop shows.

The event featured performances by the Korean art troupe Uheeska, Vietnamese singer Minh Hang, and numerous artists and artisans from Hue and other localities across Vietnam, offering a unique cultural space that combined tradition and modernity.

Hue to host Vietnam – RoK Cultural Day 2025 in late September

VOV.VN - The Hue City People’s Committee, in collaboration with the Embassy of the Republic of Korea (RoK) in Vietnam, will host the “Vietnam – RoK Cultural Day 2025” on September 27–28 to promote cultural exchanges and friendship between the two countries, according to the Hue City Department of Culture and Sports.