Sapo will team up with Zalo Business, a provider of online marketing and sales solutions over the Zalo app, and the Lazada e-commerce platform to jointly organize the MEDay event, themed, “Sales on mobile devices: Proper understanding and performance.”
According to statistics from Sapo Web, 60% of visits to more than 33,000 websites are made on mobile devices.
A report by online shopping aggregator iPrice also showed strong growth in the number of mobile visits to websites in Southeast Asia, particularly Vietnam, averaging at 19% last year. Mobile visits accounted for 72% of the total number of visits to e-commerce sites.
Corresponding to the increase in mobile visits, along with the support of online shopping apps, the average conversion rate -- the percentage of website visitors who buy something on the site -- for computers was 1.7 times higher than for mobile devices, according to iPrice’s statistics, released early this year.
In addition, the value of transactions carried out on computers was 8-20% higher than those on smartphones.
According to the organizers of MEDay, enterprises cannot retain a large number of customers as they do not know how to improve their online sales and mobile conversion rate.