The cooperation programme with the American Cable News Network (CNN) in 2017-2018 with a total cost of US$2 million is an example, which aims to build Hanoi’s tourism brand across the globe and invite foreign investors to develop tourism products in the city.
Director of the municipal Department of Tourism Tran Duc Hai said the city has also stepped up collaboration with international organisations to expand markets, focusing on key and new ones such as the US, the UK, France, Germany, Italy, Spain, Russia, Southeast Asian and Northeast Asian countries, India, Australia and New Zealand.
Hanoi’s tourism sector is an active member of the Council for Promotion of Tourism in Asia (CPAT) and the Tourism Promotion Organisation for Asian-Pacific Cities (TPO), he added.
In recent years, Hanoi has worked with diplomatic representative agencies along with global organisations in the city and Vietnamese embassies while cooperating with airlines and foreign travel companies to develop the tourism market, he noted.
With its advantages, Hanoi has become one of the most attractive destinations in the region.
Hanoi made the top 10 on the world’s fastest growing travel destinations list with a 16.4% annual growth rate in 2009-2016, according to the MasterCard Global Destinations Cities Index 2017.
In 2017, Hanoi welcomed a record number of 4.95 million international tourists for the first time, up 23% against the previous year and surpassing the yearly target by 15%.
Strong growth was reported in the Northeast Asian market, including China, the Republic of Korea, and Japan, along with European, Southeast Asian, North American and Australian markets.
The capital expected to serve 5.5 million foreign holidaymakers in 2018.