Vietnamese tourism recovery grabs Lao media headlines

Vientiane Times ran an article discussing a new tourism development strategy recently issued by the Vietnamese Ministry of Culture, Sports and Tourism. Under the strategy, it said, Vietnam aims to become the leading tourist destination in Southeast Asia, while also affirming the country’s tourism brand and its competitive capacity.

The newspaper went on to outline that digital marketing activities have proved to be more effective with higher reach and more interactions, and an increasing number of visitors and followers vising websites and pages, as well as extra engagement on social networking platforms of the Vietnam National Administration of Tourism.

The media outlet also mentioned improvements in the country’s ranking on tourism marketing-related indicators under the World Economic Forum's Tourism Development Capability Index, particularly in the fields of price competitiveness and IT readiness in tourism services.

Meanwhile, Laophattana News also ran an article highlighting the recovery of the Vietnamese tourism industry in the first two months of this year. It reported that Vietnam earned US$3.6 billion in revenue, including from serving more than 1.8 million international visitors arriving in the country in two months.

According to the news service, the country will achieve its set target of receiving eight million foreign arrivals this year.

Previously, both the Vientiane Times and Laophattana News had published a number of articles introducing Vietnamese culinary culture, as well as the country’s famous tourist destinations throughout Hanoi, Hoi An, and Da Nang.