Addressing the event, MoCST Deputy Minister Ho An Phong stated that the programme not only introduces the image of Vietnamese tourism to the Korean people but also serves as a symbol of the profound and enduring cooperation between the two countries.

Over the past three decades, he said, Vietnam and RoK have made remarkable strides in economic, trade, and cultural cooperation, with tourism playing a key role in fostering connections and exchanges.

In 2024, Vietnam welcomed more than 4.5 million Korean visitors, an increase of 27.1% compared to 2023 and even surpassing the pre-pandemic level of 2019. However, the first half of 2025 saw a slight 3.2% decline in arrivals, underlining the importance of promotional efforts to restore strong growth momentum, Phong noted.

The programme introduced new tourism products tailored to Korean travelers, ranging from luxury beach resorts and golf tourism to cultural–culinary–wellness tours, as well as highland experiences, traditional villages, and indigenous communities.

Enhanced e-visa policies and upgraded aviation infrastructure have also strengthened connectivity, with Vietnam currently operating ten direct flights linking major Korean cities such as Seoul, Busan, and Daegu to Hanoi, Ho Chi Minh City, Da Nang, Nha Trang, and Phu Quoc.

Phong expressed hope that the event would create opportunities for travel agencies, hotels, and airlines from both countries to collaborate and build sustainable partnerships.

Looking ahead, the MoCST plans to promote tourism through digital transformation, smart tourism initiatives, and marketing on digital platforms, social media, and collaborations with Korean KOLs and influencers to engage younger travelers.

Special emphasis will also be placed on strengthening ties with the Vietnamese community in the RoK, recognising their role as ambassadors in promoting Vietnam’s image abroad.

Vietnam is now recognised as a safe, vibrant destination with rapidly developing tourism infrastructure and diverse offerings from cultural heritage and nature-based tourism to sea and island experiences, catering to the varied preferences of Korean travelers.

Quang Ninh steps up tourism promotion in the RoK

VOV.VN - The Department of Culture, Sports and Tourism of Quang Ninh province in collaboration with APC Corporation and the Global Tourism Development Organization (GTDO) held the “Shape of Quang Ninh” tourism promotion programme in Seoul, the Republic of Korea (RoK), on July 25.