While the recent economic downturn has affected Indonesian consumer purchasing power, outbound travel continues to thrive, with demand shifting rather than declining.

Industry experts interviewed by TTG Asia say travellers are adjusting their spending habits by seeking out better deals, choosing destinations more carefully, and prioritising value over spending on extra luxuries.

A key factor sustaining travel demand is the rise of new competitively priced destinations, driven by increased flight availability coupled with aggressive tourism campaigns, such as those in China and Vietnam.

“Many Indonesian tourists are drawn to Vietnam after seeing it on their feeds. It’s affordable, visually stunning, and perfect for short getaways,” TX Travel owner Anton Tedhy shared.

For many years, Indonesia has always been rated as a top potential tourist market in Southeast Asia thanks to its population as the fourth largest in the world. The total number of air passengers traveling between Vietnam and Indonesia has reached more than 800,000 in 2024, up 61% compared to 2019.

Recently, a new direct air route between Ho Chi Minh City and Bali was launched, thereby meeting the travel demand and opening up many cooperation opportunities between the two countries in various fields.

The Bali Sun website wrote that the new Ho Chi Minh City-Bali air route is a great choice for many travelers as the southern Vietnamese city represents a perfect stopover before tourists travel to other tourist destinations. International tourists can fly from Bali to Ho Chi Minh City, spending a few days exploring the city, then choosing a short and affordable flight to Phu Quoc which is one of the most sought-after destinations in the world.

Ba Na Hills welcomes over 3,000 Indonesian tourists in three weeks

VOV.VN - More than 3,000 Indonesian tourists paid a visit to the Ba Na Hills tourist site between March 27 and April 15 in the form of Meeting - Incentives - Conventions - Exhibitions tourism (MICE).