According to the embassy, the Pakistan Travel Mart Roadshow 2026 from April 3 to 5 is the country’s largest travel fair of the year, bringing together around 250 Pakistani enterprises, international travel companies and diplomatic missions based in Islamabad.

This year’s event is held under the theme " Shaping the Future of Travel: Innovation, Sustainability & Global Connectivity".

During the two-day event, embassy officials, together with Pakistani travel agents promoting Vietnam, welcomed and provided information to a large number of visitors and businesses on three key tourism segments: heritage and culture (Ha Long Bay, Hoi An, Hue, My Son); coastal and resort tourism (Phu Quoc, Da Nang, Nha Trang); and MICE tourism and investment opportunities in Hanoi and Ho Chi Minh City.

Alongside the exhibition, the embassy held a series of bilateral meetings with representatives of travel companies, airlines, hotel groups and investors from Pakistan, aimed at building long-term partnerships and signing memoranda of understanding (MOUs).

Embassy representatives also took part in an international policy workshop featuring a session on visa facilitation, security protocols and travel permits aimed at removing barriers to tourism growth.

At the session, Vietnam shared practical experience in implementing open visa policies and facilitating travel within ASEAN. Vietnam’s electronic visa (e-visa) policy captured interest from Pakistani partners, and participating companies expressed positive views on Vietnam’s tourism potential and appeal.

Pakistani travel firms and businesses suggested more convenient and longer-duration visa policies for Pakistani travellers, and showed interest in launching direct air routes to facilitate trade, logistics connectivity and tourism. They also looked into the possibility of the two countries signing a bilateral trade agreement in the near future.

Vietnam expands trade and investment cooperation with Pakistan

VOV.VN - In a significant step toward enhancing bilateral economic relations, Vietnam’s Ministry of Industry and Trade recently led a trade delegation to Pakistan to promote business partnerships, trade exchanges, and investment opportunities between the two countries.