Under this special partnership, UOB cardholders across Singapore, Malaysia, Indonesia, Thailand, and Vietnam will enjoy a 10% discount on Oxalis tours, offering rare access to Vietnam’s UNESCO-recognised natural wonders and encouraging more sustainable travel choices.

As part of the collaboration, UOB Vietnam will launch a year-end rewards programme exclusively for Vietnamese customers. The top 10 customers with the highest accumulated points across banking products   will be awarded a once-in-a-lifetime expedition to Son Doong - the world’s largest cave, often described as “the trip of a lifetime.”

This partnership is a continuation of UOB’s commitment to putting customers at the heart of everything it does. From once-in-a-lifetime experiences such as Taylor Swift and Ed Sheeran concert tours, to lifestyle rewards like a Paul Smith-designed Mini Cooper or a Disney cruise, UOB Vietnam continues to empower customers to do what they love - for all they love.

“We believe banking should go beyond transactions. It should be about creating moments that matter. The power of partnerships to unlock potential, not just in business, but in communities, in nature, and in people. This collaboration is a testament to that belief”, said Paul Kim, Head of Personal Financial Services, UOB Vietnam.

“Through this partnership with Oxalis, we’re proud to offer our customers a chance to experience Vietnam’s natural heritage in a way that’s deeply personal, immersive, and unforgettable”, he added.

Nguyen Chau A, CEO of Oxalis Adventure, said “Together with UOB Vietnam and the National Park Management Board, we aim to share the opportunities to explore the beauty of nature in Quang Tri, especially Son Doong, with explorers who value meaningful, high-quality experiences and a deep connection with nature.”

With only 1,000 guests permitted annually and tours often booked out 1-1,5 years in advance, the Son Doong expedition is one of the world’s most exclusive and coveted adventure experiences. Since its launch in 2013, it has welcomed over 8,500 explorers and contributed significantly to local economic development and conservation efforts.

The collaboration also comes at a time when adventure travel in Asia-Pacific is experiencing a strong resurgence. According to the Adventure Travel Trade Association, guest numbers in 2023 nearly returned to pre-pandemic levels, with hiking and trekking among the most in-demand activities across the region. Southeast Asia, including Vietnam, is now ranked among the top global destinations for adventure tourism.

Pham Hong Thai, Director of Phong Nha – Ke Bang National Park, said “The National Park highly appreciates the tripartite cooperation model between banks, businesses, and conservation agencies, which helps attract environmentally conscious visitors and enhance the value of the heritage. Collaborating with UOB – a bank with an international network – presents an opportunity to bring Phong Nha – Ke Bang closer to the premium customer community in the region, contributing to the spread of the message of nature conservation.”

Phong Nha – Ke Bang has been twice recognised by UNESCO as a World Natural Heritage Site, first in 2003 for its geological and geomorphological significance, and again in 2015 for its outstanding biodiversity.

The park was recently honoured at the 2025 Asia & Oceania World Travel Awards (WTA) ceremony held in Hong Kong on October 13. Phong Nha – Ke Bang was named both “Vietnam’s Leading Natural Destination” and “Asia’s Leading National Park”, marking the first time a natural site in Vietnam has received both prestigious accolades at the same WTA event.

Phong Nha named top budget-friendly travel destination for spring 2025: Agoda

Phong Nha in the central province of Quang Binh has topped the list of the most affordable destinations for spring travel in April and May selected by digital travel platform Agoda.