Phu Quoc: The “hidden island” now shining in Singapore’s media spotlight

The Straits Times, Singapore’s most established newspaper, calls Phu Quoc Vietnam’s “hidden paradise island”. Pearl Island is gaining increasing popularity with international travellers thanks to its blend of food, entertainment, and resort experiences, along with “picturesque beaches.”

Reporter Sarah Stanley spent a four-day weekend on the island. She admitted Phu Quoc remains unfamiliar to many Singaporeans, but noted that direct flights from Singapore are making it ever more accessible. On her first visit, she was surprised again and again, and compiled a list of must-try experiences: relaxing on beaches, enjoying seafood, strolling the European-inspired Sunset Town, immersing in high-energy attractions, and exploring local culture.

In Sarah’s view, Phu Quoc’s beaches are “picturesque,” with Kem Beach standing out most - home to the JW Marriott Phu Quoc Emerald Bay Resort, designed by architect Bill Bensley. She described the beach and resort as “something out of a movie.” She also recommended Sao beach, Ong Lang beach, and Vung Bau beach as excellent choices for swimming and lounging on soft sand.

Sarah also urged readers to savour the island’s fresh seafood such as crab, squid, and scallops at local eateries. For fine dining that blends local ingredients with international flair, she suggested Mare at La Festa Phu Quoc, Curio Collection by Hilton, with its Mediterranean menu, or Pink Pearl at JW Marriott Phu Quoc Emerald Bay Resort. She wrote: “Even now, I still dream of that meal. Blue lobster in tandoori sauce over a creamy panna cotta-like base, and seared Hokkaido scallops in tangy uni emulsion.”

Beyond beaches and dining, Sarah found Sunset Town in the island’s south to be a major highlight.

“Colourful stucco buildings with red-tiled roofs line sloping streets, and doors and windows feature rococo archways” she described the town. A 75-metre red-brick clock tower, inspired by the Campanile in Venice, dominates the town as its landmark. Within its grounds lies La Festa Phu Quoc, a hotel recreating the spirit of southern Italy’s Amalfi Coast with its white arches, palm trees, and brightly tiled rooms.

Sarah was also impressed by Phu Quoc’s vibrant entertainment ecosystem. She rode the world’s longest three-wire cable car to Hon Thom Island, home to the Sun World Hon Thom complex. There, she explored Aquatopia Water Park, one of Southeast Asia’s most modern, with more than 20 rides, and experienced “Angry Wooden Snake” Vietnam’s only wooden roller coaster, stretching over 900 metres.

At dusk, Sunset Town takes on a romantic glow. Walking along the Kiss Bridge (Cau Hon) is a must, especially since the bridge was designed so that on January 1 the sun sets directly in the gap between its two arms. Sarah described it as “an architectural wonder,” a place where natural romance meets human creativity.

The evening concluded with the Kiss of the Sea multimedia show, staged at the world’s largest outdoor water projection theatre. With its mix of fire, water, lasers, music, and dazzling fireworks, Sarah called it a “feast for the eyes” and emphasized that it was “truly mesmerising.”

On her final day, Sarah turned to culture and history. She visited the Phu Quoc Prison, also known as Coconut Tree Prison, built by the French in 1946 and once the largest in Southeast Asia. It was used to hold and torture prisoners during the Vietnam War. Just across the road, she discovered Phu Quoc’s pride: its fish sauce industry. Locals still judge fish sauce not only by flavour but also by its deep amber color, a tradition passed down for generations.

Reflecting on her trip, Sarah noted how unfamiliar the island still is to Singaporeans: “Almost everyone I told about my four-day trip responded with a questioning look: ‘Where?’ as if I had invented the name.” But she emphasised that this novelty represents a major opportunity for Phu Quoc as more direct flights are added.

Justin Kim, general manager of La Festa Phu Quoc, Curio Collection by Hilton echoed her observation: “Phu Quoc is transforming powerfully. This year, our low season didn’t feel like a low season. We were nearly fully booked consistently, and I think the future will only get better because so many new things are coming”.

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