This year, Sapa ranked sixth in the Asia-wide listing, highlighting its growing international appeal.

Famous for its terraced rice fields and local villages, Sapa draws visitors with stunning landscapes, unique culture, and breathtaking views of the Hoang Lien Son Mountain range from Fansipan, Vietnam’s highest peak, known as “Indochina roof.” Agoda data showed that searches for the hilltop town rose 21%, reflecting its increasing popularity.

“Rural destinations in Vietnam, particularly the highland town of Sapa, are gaining popularity among travelers seeking authentic cultural experiences and natural beauty,” Agoda noted. The platform also featured Sapa’s seasonal charm: plum and peach blossoms in spring, lush green rice shoots in summer, golden terraced fields in autumn, and rare snow-dusted vistas in winter.

“The vibrant local highland markets remain a highlight that draws both domestic and international visitors. With its blend of natural beauty and cultural richness, Sapa stands as one of Asia’s most distinctive mountain destinations,” Agoda stressed.

Vu Ngoc Lam, country director at Agoda, said Vietnam’s representation in the Asia list through Sapa shows how the country’s landscapes and heritage continue to captivate travelers. “From terraced rice fields and mountain treks to rich cultural traditions, visitors are showing stronger appetite for authentic and immersive experiences away from big-city hubs,” he added.

The ranking covers destinations across eight Asian markets with populations under 50,000, based on Agoda accommodation searches from February 15 to August 15. Other top rural getaways include Cameron Highlands (Malaysia), Khao Yai (Thailand), Puncak (Indonesia), Fujikawaguchiko (Japan), Kenting (Taiwan, China), Munnar (India), and Pyeongchang-gun ( The Republic of Korea).

Foreign tourists impressed with week-long trip to Sapa with two kids

VOV.VN - Insider newspaper of the United States recently released an article about a foreign traveler and her two kids who came to experience a wonderful week-long trip to Sa Pa in the nation’s northern mountainous region.