The group, traveling from May 1 to 9 and organised by Viking Travel JSC, underscores growing demand for meetings, incentives, conferences and exhibitions (MICE) tourism, a segment increasingly seen as a key driver of the city’s tourism growth.

The visit also reflects early results of new policies aimed at attracting MICE travelers, following the issuance of Resolution 62 by the municipal People’s Council, which introduces support mechanisms for this high-value segment.

Local authorities organised a range of welcome activities for the MICE delegation, including an official reception at Tan Son Nhat International Airport and personalised welcome messages delivered to guests at their hotels, helping create a strong first impression of the destination.

According to Le Truong Hien Hoa, deputy director of the municipal Department of Tourism, Ho Chi Minh City is positioning MICE tourism as a strategic pillar through 2030.

The strategy targets high-spending markets in Northeast Asia, Southeast Asia and Europe, while developing integrated tourism products that combine accommodation, conferences, sightseeing and shopping.

The city also plans to accelerate digital transformation, improve service quality and strengthen connections across its tourism ecosystem, including travel agencies, hotels, convention centers and transport providers.

In the first quarter of 2026, Ho Chi Minh City recorded 3.9 million international arrivals, meeting 35.45% of its annual target. Domestic visitors totaled 15.4 million, while tourism revenue was estimated at VND150 trillion, or 45.4% of the yearly plan.

These figures highlight the city’s sustained attractiveness as an international destination as global travel continues to rebound.

Da Nang promotes MICE, wedding tourism brand at OTM 2026

VOV.VN - The central coastal city of Da Nang has stepped up promotion of its MICE, wedding tourism brand at Outbound Travel Markets (OTM) 2026 taking place at Jio World Centre in Mumbai, India, from February 5 to 7.