HCM City shakes hands with EuroCham, VIAGS to promote tourism development

The deals are part of efforts to sustainably speed up tourism recovery and development in HCM City and the whole nation.

Accordingly, HCM City and the EuroCham will work together in promoting MICE (meetings, incentives, conferences, and events) and cuisinary tourism in the city in the 2022-2024 period.

Under the agreement, the two sides will strengthen activities on market research, tourism statistics and human resources training, while sharing experience in tourism management and operation.

They will expand the direct channel of promotion to introduce the image of the city to more European firms and citizens in Vietnam as well as those in foreign countries.

Speaking at the signing ceremony, EuroCham Chairman Alain Cany noted that tourism is one of the dynamic sectors of Vietnam. Despite impacts of COVID-19, the sector is recovering, he noted, adding that EuroCham hailed Vietnam’s door-open policies, including visa exemption for European visitors, to promote this process.

With its role of connecting European firms with their peers in Vietnam, EuroCham hopes to help the city to strengthen its capacity to research, develop its website, share database, and train human resources, he said.

Meanwhile, in the 2022-2027 period, HCM City and VIAGS will coordinate in increasing the number and quality of tourists in the city as well as market research and building tourism trademark for the city, thus attracting more MICE tourists.

The two sides will regularly exchange information on tourism and aviation situations and cooperate in organising tourism promotion events.

Hoang Xuan Hiep, Deputy General Director of VIAGS, said that as Vietnam is opening its tourism sector, the firm hopes to support HCM City to speed up its tourism recovery.

Nguyen Thi Hoa, Director of the city Tourism Department said that the deals are important for the city to strongly recover its tourism sector to make it ready to fully open from March 15.