The event is organised by the Hanoi Department of Tourism under Programme No. 02 dated January 9, 2026 of the Hanoi People’s Committee on investment, trade and tourism promotion for 2026.

The annual festival introduces to domestic and international visitors a Hanoi that combines rich cultural heritage with a dynamic and modern tourism sector.

This year’s festival will feature nearly 100 booths, designed as a journey through Hanoi via several themed spaces. The “Memory” space will recreate the beauty of Hanoi’s heritage, Old Quarter, architecture and traditional craft villages through destination models, photography exhibitions and art displays.

Meanwhile, the “Connection” space will serve as a meeting point between tourism businesses and visitors, introducing new tour routes, tourism products and various promotional programmes, including discount vouchers.

A new highlight of the festival is the “Technology” space, where visitors can experience digital tourism applications such as VR360 virtual reality technology, international online tourism platforms, artificial intelligence and reception robots.

The “Green Region” space will introduce eco-tourism, rural tourism, resort and outdoor sports products at destinations around Hanoi.

The “Essence” space will showcase Hanoi’s craft villages and culinary traditions through demonstrations of traditional crafts and tastings of specialties such as lotus tea, Vong village green rice flakes, Hanoi pho, Ngu Xa rolled pho, Thanh Tri steamed rice rolls and Hang Duong preserved fruits.

The “Four-Direction Link” space will feature tourism booths from several localities, thereby strengthening tourism links between Hanoi and other regions of the country.

The opening ceremony is scheduled for 7 p.m. on March 13 at the main stage of Thong Nhat Park, with a staged art programme featuring young performers.

Other activities include destination survey tours such as a visit to Bat Trang pottery village, as well as seminars and discussions on rural craft village tourism development at the Vietnam Craft Village Centre.

The festival will also present cultural performances including Te Tieu land puppetry, Keo Mo Xuan Lai – Da Phuc folk performance, excerpts from the stage production “Quintessence of the North,” Suoi Hai gong dance and Bac Ninh Quan Ho singing.

Visitors can also take part in experiential activities such as “Tea Talks by the Veranda,” enjoying tea while listening to stories about cultural and historical sites linked to Hanoi’s tourism destinations. Tourism, transport and aviation services will also introduce products and domestic and international tour packages alongside promotional programmes.

The festival will see the participation of organisations including the Hanoi Tourism Association, the UNESCO Hanoi Travel Club, the UNESCO Centre for Vietnamese Culinary Culture, along with city districts and heritage site management boards.

Major tourism enterprises such as the Hanoi Tourism Corporation and many travel companies, tourist sites and accommodation providers will also introduce new tourism products and promotional offers.

With its wide range of activities, the Hanoi Tourism Festival 2026 is expected to attract large numbers of domestic and international visitors, helping present Hanoi as  a safe, friendly, good quality and attractive destination, while supporting sustainable tourism development and the capital’s green economy.

Ethnic designer showcases heritage at Hanoi Tourism Ao Dai Festival

VOV.VN - As part of the 2025 Hanoi Tourism Ao Dai Festival, designer Vu Thao Giang presented her latest collection “Fragrance of Vietnam,” a heartfelt tribute to national heritage and cultural identity, expressed through refined craftsmanship and artistic vision.