Da Nang to launch photo contest for Korean tourists

According to Nguyen Thi Hoai An, deputy director of the Da Nang Tourism Promotion Centre, the contest, which has been organised by the Da Nang Department of Tourism and HanaTour, is a social media campaign which aims to increase awareness of destinations among the RoK market.

“The contest is introduced at the right time to activate international travel. We hope Viet Nam and Da Nang in particular will soon specify conditions for receiving inbound tourists, so that HanaTour can launch package tours to Da Nang,” says Ryu Bong Ki, director of HanaTour Vietnam.

In order to be eligible to compete in the contest, participants will be able to share posts about Da Nang by using the hashtags #내마음의다낭 and #dananginmyheart on their official Instagram account. Those that receive the most positive reactions and interactions on their post will be eligible to win the prize.

Entries listed among the top 26 most loved will be in with a chance of winning five Da Nang Heart prizes or 20 Thank you Coupons. A “Da Nang Heart” will include a gift voucher worth KRW100,000 and a one night stay with breakfast for two people in Furama Resort Da Nang.

Furthermore, the winning entry among the top 26 most loved with the best content as selected by the organisers will win a Da Nang Fantastic Heart which will include a gift voucher worth KRW300,000 and a four-day-three-night all-inclusive trip to Da Nang by HanaTour.

RoK represents the leading tourist market to Da Nang. Throughout the 2013 to 2019 period, the number of tourists from this market to Da Nang increased 30 fold, thereby accounting for 55.4% of international tourists visiting the central city.