Da Nang city, a large tourist magnet in the central region, is taking various measures in an effort to revive tourism in the new normal, after a long hiatus caused by the fourth wave of COVID-19 infections.
The tourism recovery plan is divided into two phases, with the first implemented right in the fourth quarter of 2021 and the second in 2022 - 2025, Deputy Director of the municipal Tourism Department Nguyen Xuan Binh told a recent teleconference.
Da Nang has resumed tourism activities to serve local visitors since the start of October, and it plans to begin welcoming tourists from other localities back in November.
The city will reopen to international travellers in accordance with the plan and guidance issued by the Government and relevant ministries and sectors, he noted, elaborating that it will receive foreign visitors through package tours, charter flights, and regular commercial flights on a trial basis from next month.
Tourism promotion plans have also been launched by the department, conveying the messages of “Da Nang Now Open” in Phase 1 and “Enjoy Da Nang” in the following one.
On this occasion, the Tourism Department debuted VR360 application at https://danangfantasticity.com, which promises interesting experiences for visitors who wish to explore the city online.
At the teleconference, the city’s Centre for Tourism Promotion and the Da Nang branch of the Viettel Military Industry and Telecoms Group signed a cooperation agreement on boosting digital transformation in tourism promotion.
The municipal Tourism Association, the Da Nang Tourism Promotion Fund, and many other agencies and travel companies also inked a deal to reactivate travel activities, showing their determination to revitalise the sector in the new normal.
Tran Phuoc Son, Vice Chairman of the municipal People’s Committee, said Da Nang views tourism as one of the key industries, and it will harness every resource to shore up the sector.
He also asked tourism service providers to seriously adopt anti-pandemic measures to ensure travel safety and effectiveness.