Condé Nast Travel: Vietnam among top 10 friendliest countries in the world
VOV.VN - Vietnam has been named among the top 10 friendliest countries in the world in the 2025 Readers’ Choice Awards by the renowned US-based travel magazine Condé Nast Traveler.

Placing 6th overall, Vietnam earned an impressive score of 97.27 out of 100, thanks to its warm hospitality, rich cultural heritage, and breathtaking landscapes.
The magazine praises Vietnam for its lush terraced rice fields, ancient towns, and emerald bays, describing the country as truly unique and unlike anywhere else in the world.
It notes that community is a noticeable cornerstone of society in the country, from the unique urban “sidewalk culture” comprising curbside food vendors, exercise groups, and barbers, to the intimate guesthouses in remote villages.
“No trip to Vietnam is complete without an experience of the legendary Ha Giang Loop, either – a four-day motorbike route that snakes around deep mountain valleys”, says Condé Nast Travel.
While most travellers sign up for the stunning scenery, the magazine stresses, what really lingers in their memory is the inseparable connection formed with their personal Vietnamese drivers.
Kenya topped the list of friendliest countries, followed by Barbados, Mexico, Bhutan, Cambodia, Chile, Mauritus, Seychelles, and Thailand.