According to the platform, the nearly nine-day Tet holiday window this year allows families to balance long-standing traditions with travel plans to new destinations.

Phu Quoc tops Booking.com’s rankings for domestic travel before Tet, rising three places year on year. It is followed by Da Nang, Nha Trang, Ho Chi Minh City, Da Lat, Hanoi, Vung Tau, Mui Ne, Hoi An and Hue. Beyond the top 10 most searched destinations, Con Dao, known for its calm seas and clear conditions in January and February, emerged as a pre-holiday favourite, climbing six places to rank 16th.

Thailand remains the preferred regional getaway for Vietnamese travellers, with four cities in the top 10 international destinations, including Bangkok, Phuket, Chiang Mai and Hua Hin. Other destinations include Tokyo of Japan, Kuala Lumpur of Malaysia, Singapore, Hong Kong (China), Seoul of the Republic of Korea and Siem Reap of Cambodia. Notably, New Delhi of India recorded a surge of more than 500% in searches, lifting the city 68 places to rank 12th.

Meanwhile, during the peak Tet holiday, travel activity reaches its most concentrated point. Search interest across Vietnam has risen year on year, with a focus on resort-oriented and cooler-climate destinations that allow families to spend time together.

Da Lat emerged as the most searched domestic destination for Tet, followed by Phu Quoc and Nha Trang. Destinations such as Phan Thiet and Sapa also gained momentum, each posting a five-fold year-on-year increase in searches and securing places in the top 10 most searched list for the Tet period.

Vietnamese travellers are also using the extended break to travel farther afield. Booking.com noted that while regional favourites remain popular, interest is increasingly shifting toward mid-haul and long-haul destinations. Japan stands out as a key international market during Tet, with Tokyo ranking second overall, alongside growing interest in Osaka, Nagoya and Fukuoka.

Domestically, established leisure destinations continue to lead after Tet, with Da Nang, Phu Quoc and Ho Chi Minh City remaining at the forefront. Seasonal and cultural travel also gains traction, as destinations associated with traditional spring festivals attract more attention, including Nha Trang, Da Lat, Hanoi and Vung Tau. Beyond the top 10, Tien Xuan, home to the Tay Phuong Pagoda Festival, climbed 412 places to rank 24th, reflecting sustained interest in traditional spring festivities.

While regional mainstays such as Bangkok, Tokyo, Kuala Lumpur and Singapore remain central to Tet travel plans, Booking.com noted that the search landscape is diversifying, with growing interest in global urban destinations including Osaka, Paris, Chiang Mai and Sydney, as travellers seek more culturally rich experiences.

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