The programme mobilises various sectors and local businesses to jointly promote tourism while linking it with trade and service development, aiming to stimulate domestic consumption and elevate the overall visitor experience.

The strategy focuses on enhancing the appeal of local destinations through price and service incentives, combined with a broad array of cultural and sporting events expected to draw greater tourist interest. It also seeks to enhance stronger linkages between destinations, while encouraging the development of innovative tourism products and improving destination management to ensure environmental protection, public safety, and the rights of visitors.

Binh Thuan plans to host a wide range of dynamic events this year, including national sports championships, traditional festivals, and music performances, creating a vibrant atmosphere for both domestic and international tourists.

In addition, the province is promoting new tourism models through familiarisation trips and market research, with a focus on wellness and healthcare travel, MICEMICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, premium sea sports, and ecotourism, part of its efforts to diversify offerings and attract a broader, high-value visitor base.

Foreign arrivals to Binh Thuan and Ninh Thuan skyrocket

VOV.VN - The number of local and international visitors heading to the southcentral provinces of Binh Thuan and Ninh Thuan during the first half of the year saw impressive growth, according to figures given by local authorities.