This year’s event not only serves as a key highlight for Ho Chi Minh City's tourism sector but also marks the 50th anniversary of the Southern Liberation and national reunification (April 30, 1975 – April 30, 2025).

This year's festival has attracted 32 travel operators, airlines, and businesses from 41 provinces and cities nationwide, while also creating an interactive space to experience and showcase the unique culture, cuisine, and products of each region.

Bui Thanh Tu, Marketing Director of BestPrice Travel, said that his company introduced several itineraries designed to enhance visitors' travel experiences, helping promote both Vietnamese and Ho Chi Minh City tourism.

The festival also features a dedicated section for Binh Thuan tourism, offering culinary delights, games, promotional offers, destination videos, and prize draws.

In addition, the event hosts community activities, exchange programs, and conferences aimed at strengthening the connections between local residents, tourists, and businesses, with the goal of promoting a modern and sustainable tourism industry.

On April 4, the festival will host a Tourism Job Bazaar 2025, thus providing a platform for jobseekers and employers to connect and ensure a skilled workforce for the tourism sector.

HCM City records rise in tourist arrivals and revenue during Tet

VOV.VN - Ho Chi Minh City has welcomed around 2.1 million tourists since the start of the Lunar New Year (Tet), up 16.7% on-year.