The “US Agricultural Discovery” programme, co-hosted by the US Department of Agriculture and the US Consulate General in Ho Chi Minh City, kicked off in the southern hub on July 19 as part of activities to celebrate the 30th anniversary of diplomatic ties between the two countries (1995–2025).

Vietnamese consumers spent an estimated US$16 billion on online purchases via platforms such as Shopee, Lazada and TikTok Shop in 2024, placing the country among the top three e-commerce markets in Southeast Asia.

VOV.VN - Lotte Mart, a leading retailer of the Republic of Korea, has recently signed a Memorandum of Understanding (MoU) with Seongju county of Gyeongsangbuk-do province, to promote the export of Korean melons to the Vietnamese market.

PwC's 2024 Asia-Pacific Consumer Insights Survey reveals that 63% of Vietnamese consumers intend to increase spending on essential goods over the next year, followed by 52% on clothing and 48% on healthcare products.

Vietnamese consumers showed the highest level of optimism regarding their country’s economic outlook compared with their regional peers, according to a recent study by Singapore’s United Overseas Bank (UOB).

VOV.VN - The second Vietnamese consumer goods week in 2024 kicked off at the Carrefour supermarket in Collégien city of France on October 18, introducing Made-in-Vietnam goods to local French consumers.

Most of Vietnamese businesses have acknowledged the importance of sustainable production to their competitiveness and long-term development in the context of the growing green consumption trend.

VOV.VN - The consumer price index (CPI) of the Vietnamese economy is unlikely to go wild this year due to inflation and market prices cooling down globally, said Assoc. Prof. PhD Ngo Tri Long, a leading Vietnamese economist, at a workshop held on July 3 in Hanoi.

A recent survey conducted by NIQ, a leading authority in consumer and shopper insights, has uncovered notable changes in shopping behaviour among Vietnamese consumers in 2024.

Since the beginning of this year, a diverse range of foreign products have entered the Vietnamese market, with Ho Chi Minh City experiencing a surge across various promotional channels.