Announced well in advance, the nine-day Lunar New Year (Tet) 2026 holiday is providing a clear boost to the tourism market, with early signs of strong momentum in both domestic and outbound travel laying the groundwork for growth throughout the year.

Blessed with a cool climate, misty charm, and occasional snowfall, Sa Pa in northern Lao Cai province has turned its Winter Festival into a signature tourism brand, making the mountain town a magnet for visitors during the year-end festive season and a major contributor to local tourism growth.

As Vietnam enters the fourth quarter of 2025, the tourism sector is accelerating towards its target of 25 million international visitors, driven by a resurgence of tourists from Europe, Northeast Asia, and Oceania.

The Government’s resolution on visa exemption for citizens of 12 countries has been assessed as a strategic move, giving fresh momentum to Vietnam’s tourism recovery and strengthening the country's position on the global tourism map.

For the first time, Da Nang has been ranked among the top 10 Asian cities with the highest rate of returning visitors. To welcome over 17.3 million visitors this year, the central city is stepping up efforts to attract tourists, with digital transformation seen as a key driver for promoting its destinations.

Hanoi is entering a golden period for tourism growth, marked by increasing visitor numbers and improved travel experiences.

Vietnam recorded the highest growth in international tourist arrivals in the Asia–Pacific region during the first quarter of 2025, according to the May edition of the World Tourism Barometer released by the United Nations Tourism Organisation (UN Tourism).

With over 78 million internet users and 73.3% of the population using social networks, Vietnam possesses an ideal environment to drive the development of a robust digital ecosystem and a thriving tourism technology sector.

The capital city of Hanoi is envisaged to become the nation’s tourism growth pole in the north under the tourism system planning for 2021-2030 with a vision to 2045 recently announced by the Ministry of Culture, Sports and Tourism.

VOV.VN - Ho Chi Minh City welcomed nearly 2.7 million foreign tourists during the first six months of the year, representing a year on year rise of 38% and meeting 44.6% of this year’s target, according to the municipal Department of Tourism.