The E-Commerce and Digital Economy Agency under the Ministry of Industry and Trade (MoIT) on November 14 held the opening ceremony of “Vietnam Online Shopping Day – Online Friday 2025.”

From December 1 to January 18, 2026, the Vietnam GrandSale 2025, the national centralised promotion programme, will take place nationwide under a new decision issued by the Ministry of Industry and Trade (MoIT).

A recent survey conducted by NIQ, a leading authority in consumer and shopper insights, has uncovered notable changes in shopping behaviour among Vietnamese consumers in 2024.

HaNoi Midnight Sale, a large-scale concentrated promotion event that took place in the capital city from November 24-25, attracted about 2.4 million shoppers who enjoyed more than 3,000 promotion programmes worth over VND25 trillion (US$1.03 billion), up 20% over last year’s edition.

Shopaholics make up 15% of the Southeast Asian e-shopper population, and account for 45% of e-commerce purchases, a study has found.

VOV.VN - ASEAN Online Sale Day 2023, the largest online shopping event in ASEAN, is scheduled to take place from August 8 to August 22, which is expected to attract the participation of hundreds of e-commerce companies in the region, according to the Ministry of Industry and Trade.

VOV.VN - The ravaging COVID-19 pandemic over the past two years has forced many businesses to accelerate their digital transformation, with e-commerce being a lifeline to assist them to overcome difficulties and effectively respond to the new normal.

The rise of local retailers via mergers and acquisitions is expected to balance Vietnam’s retail market, which had been dominated by foreign investors.