The programme is part of the Government’s Resolution No 25/NQ-CP, which targets economic growth of at least 8% in 2025. It aims to boost the domestic market, stimulate consumption, diversify shopping and promotional activities, and support production, business and goods circulation to accelerate economic recovery and growth.

According to the MoIT, all businesses are eligible to participate in the programme without undergoing any selection or review process. Enterprises can independently launch promotional campaigns with diverse and appealing content for customers and are allowed to apply maximum discounts of up to 100%.

Enterprises are also required to ensure that all promotional activities comply with the law, are conducted honestly, publicly and transparently, and safeguard the legitimate rights and interests of consumers. They must guarantee the quality of goods and services and comply with current administrative procedures.

The programme is expected to boost year-end retail sales and service revenue, contributing to Vietnam’s economic growth target for 2025, the ministry said.

Vietnam Grand Sale 2025 to boost domestic consumption, brands

VOV.VN - The Ministry of Industry and Trade is set to launch Vietnam Grand Sale 2025, a nationwide promotional campaign running from June 14 to July 14, with the goal of enhancing trade promotion, strengthening Vietnamese brands, and stimulating domestic consumption.