Vietnam’s coffee and tea chain market is valued at more than US$1.3 billion, making it the third largest in Southeast Asia after Indonesia and Thailand, according to Singapore-based venture capital firm Momentum Works.
Vietnam, along with Thailand, are the two fastest growing e-commerce markets in Southeast Asia, according to the recently released report '2024 E-commerce in Southeast Asia' by Momentum Works.
Vietnam is a huge potential market for the bubble tea business as it is gradually becoming a favourite and popular drink among generations Y and Z.