Its report Southeast Asia Coffee and Tea Chains 2026 shows Vietnam’s coffee chain segment reached US$725 million last year, up 27% year-on-year, the region’s second-fastest growth after Malaysia. Tea chains were valued at US$617 million, rising 28%, behind Thailand.

Milano Coffee has the largest network in Vietnam with about 2,500 outlets nationwide, followed by Highlands Coffee with 985 stores, mainly in Vietnam, and revenue growth of nearly 16% in 2025. Other major coffee brands include Phuc Long, Starbucks and Katinat.

In the tea segment, ToCoToCo leads with nearly 1,000 outlets, followed by Hong Tra Ngo Gia with around 500, while Gong Cha, Koi Thé, The Alley and Tiger Sugar each operate about 50–70 stores.

Despite ranking third regionally, only Milano Coffee has surpassed the 1,000-store mark in Vietnam, compared with 11 such beverage chains across Southeast Asia.

Momentum Works noted that Southeast Asia’s coffee and tea chain market was worth nearly US$10 billion in 2025. Future competition is expected to focus on operational efficiency, digital infrastructure and supply-chain optimisation rather than rapid outlet expansion alone.

Measures sought to build high-quality Vietnamese coffee chain

A workshop seeking ways to build a high-quality Vietnamese coffee chain associated with green growth and sustainable development was held in the Central Highlands province of Dak Lak on March 12 within the framework of the eighth Buon Ma Thuot Coffee Festival.