In 2025, Japanese companies operating in Vietnam posted their highest profit outlook in 15 years, reflecting strong business momentum despite persistent barriers related to institutions, administrative procedures, human resources, according to a survey released on January 26 by the Japan External Trade Organisation.

Up to 56.1% of Japanese businesses operating abroad said they want to expand their business and investment in Vietnam in the next 1-2 years, the highest rate in ASEAN, heard a conference held by the Japan External Trade Organisation (JETRO) in Ho Chi Minh City on January 21.

Vietnam’s new visa policy, applicable from August 15, will help the country lure more business travellers from Japan in September, said the Japan External Trade Organisation (JETRO) Chief Representative in Ho Chi Minh City Nobuyuki Matsumoto.

VOV.VN - The Vietnam-Japan Joint Initiative (VJJI) has significantly contributed to improving the local business environment and raising the country’s overall competitiveness in terms of foreign direct investment (FDI) attraction.

More Vietnamese goods are available on foreign supermarket shelves but enterprises still need to overcome a number of challenges if they want to enhance their brand image.

VOV.VN - Despite the nation suffering an annual drop in foreign direct investment (FDI) during the four months of the year, foreign investors still signed major deals in the country and confirmed its ongoing investment appeal.