The clear recovery of the tourism industry, the deceleration of future accommodation supply, and increasing demand for high-end products are helping to bolster investor confidence in the hotel sector, according to the Vietnam Hotel Investment Guide 2025.

The strong recovery of the international tourist market is providing significant momentum for the revival of Vietnam’s hospitality industry.

The hotel industry is lagging amid low occupancy rates, though room rates are almost at 2019 levels in most areas, according to Savills Hotels.

Experts have noted their hope that coastal resorts will play a role in accelerating the recovery and development of the domestic resort real estate market which is facing an array of challenges.