Safeguarding and upholding heritage sites is not merely about keeping them in their original state, but also demands approaches that fit new contexts.

The Hung Vuong (Hung Kings) Fair 2026 officially opened on April 22 at Hung Vuong Square in Viet Tri ward, Phu Tho province, drawing large numbers of delegates, businesses and local residents.

A solemn incense offering ceremony was held on April 17 (the first day of the third lunar month of 2026) at the Hung Kings Temple historical relic site in Hy Cuong commune, Phu Tho province, marking the opening of the Hung Kings Commemoration Festival and the Ancestral Land Culture and Tourism Week 2026.

Ho Chi Minh City’s 2026 Culture and Tourism Festival officially opened on February 27, featuring a wide range of cultural, artistic and tourism activities aimed at promoting the city’s image and strengths.

Ho Chi Minh City's rich and varied cultural heritage remains largely untapped, held back by the absence of a unified strategy. As a result, cultural tourism plays a supporting role rather than stepping into the spotlight as the true heartbeat of its urban tourism sector.

The 2021–2025 period marked a turning point for Vietnam’s cultural industries as film, music, cultural tourism and video games surged into a new era of scale and sophistication, delivering billions of US dollars in revenue and while projecting a more confident, compelling vision of Vietnamese soft power to the world.

Prime Minister Pham Minh Chinh has emphasised that the culture, sports, and tourism sector must embrace innovative mindset and decisive action to achieve tangible results, creating a vibrant space for development in the new era and positioning culture as both intrinsic strength of the nation.

VOV.VN - Prime Minister Pham Minh Chinh has signed a decision approving the Strategy for the Development of Vietnam’s Cultural Industries to 2030, with a Vision to 2045.

VOV.VN - The Miss Tourism Identity Vietnam 2026 pageant was launched in Quang Ngai province on August 10 to find ambassadors to promote Vietnamese culture and tourism to international friends.

A delegation from the Vietnamese Embassy in Mexico, led by Ambassador Nguyen Van Hai, paid a working visit to the city of Taxco de Alarcón in Guerrero state from July 4 - 6, aiming to promote locality-to-locality cooperation across various sectors, particularly trade, culture, and tourism.