The National Innovation Centre (NIC) under the Ministry of Finance and VCCorp on August 7 launched the Better Choice Awards (BCA) 2025 in Hanoi, marking the third season of the initiative that celebrates innovation and digital advancement in Vietnam.

The Vietjet SkyJoy loyalty programme has just been honoured as "The innovative newly-launched product" at Better Choice Awards at the Vietnam International Exhibition Innovation 2023 (VIIE 2023) hosted by the Vietnamese Ministry of Planning and Investment.