Digital transformation has been essential for the tourism sector in the post-COVID-19 period by optimising operations, cutting expenses, improving efficiency, and attracting more visitors.

VOV.VN - The latest booking data assessment of the top trending holiday destinations conducted by digital travel platform Agoda shows that tourists from the Republic of Korea (RoK) have shown the greatest interest in visiting Vietnam.

Digital travel platform Agoda has revealed 10 countries with the highest numbers of tourists keen to travel to Vietnam.

Ho Chi Minh City remains a top favourite destination of Vietnamese tourists during the New Year holiday for the second consecutive year, according to data from digital travel platform Agoda.

Overtourism, deforestation for tourism and the use of single-use plastic products are top concerns for the tourism sector in Vietnam and many other countries, according to the Sustainable Travel Trends Survey launched by Agoda on the occasion of the World Environment Day 2021 (June 5).

Vietnam ranked second among the searched destinations for group travelers.