Amid rapid urbanisation and shrinking agricultural land, Hanoi is leveraging its suburban advantage by developing agro-tourism tied to the preservation of traditional culture and the creation of a modern rural economy, aiming to diversify agricultural value, stimulate local growth, and ensure sustainable livelihoods for farmers.

A vibrant celebration of traditional culture will run from August 1 to 29 at the Vietnam National Village for Ethnic Culture and Tourism in Son Tay, Hanoi, said the Department of Culture of Vietnam's Ethnic Groups.

Nguyen Huu Thien An, a 26-year-old pastry chef from Ho Chi Minh City, has transformed Vietnam’s cultural legacy into stunning fondant creations, winning prestigious awards across Asia.

A ceremony to kick off the Vietnam Family Day 2025 was held by the Ministry of Culture, Sports and Tourism in coordination with the Dak Lak provincial People’s Committee in Buon Ma Thuot city on June 25 evening.

New Sunlight for Children wishes to connect with many other organisations to help uphold and popularise the Vietnamese culture and maintain annual activities, including fundraising events, to assist disadvantaged children in the homeland.

VOV.VN - Located on the banks of Dak Bla River, Kon Ko Tu community-based tourism village in Dak Ro Wa commune in the Central Highlands province of Kon Tum is home to the well preserved traditional culture of the Ba Na people.

VOV.VN - Visitors to the capital will be given the chance to admire hundreds of flowers and explore traditional culture at Home Hanoi Xuan 2025 Flower Street, which is scheduled to take place from January 16 to February 3 at Mailand Hanoi City urban area in Hoai Duc district.

VOV.VN - The Government has proposed building Vietnamese cultural centres in several key overseas markets to popularize the country’s traditional culture abroad, at the ongoing seventh session of the National Assembly in Hanoi.

The northern border province of Quang Ninh, home to UNESCO-recognised World Natural Heritage Site Ha Long Bay, plans to promote traditional cultural tourism in order to attract more tourists.

Markets form a unique feature of every rural area whenever the Lunar New Year (Tet) approaches as they carry traditional cultural values and are deeply imbued with the soul of the Vietnamese countryside.