The fair, running from February 2 to 13 at the National Exposition Centre in Hanoi, has attracted large numbers of residents from Hanoi and nearby provinces, many of whom come to look for unique local delicacies as gifts for the coming Lunar New Year (Tet), the largest holiday of the year.

Pham Thi Nga, a visitor from Hanoi’s Trung Gia commune, told VOV.VN she was impressed by the wide range of products on display.

“It feels like walking into a huge marketplace featuring specialties from all over the country. I bought chẩm chéo, a famous dipping spice from the northwest, to try for the first time,” she said.

Meanwhile, Dieu Thi Sam, founder of the Dieu Sam brand and a member of the Thai ethnic group, was proud to introduce her traditional chẩm chéo seasoning, which has been recognised as a three-star OCOP (One Commune One Product) item.

She revealed it took two years of research to improve the product’s shelf life using traditional ingredients such as mắc khén pepper, dổi seeds, chili, garlic and herbs, without preservatives.

“Previously, the paste could only be stored for a short time. Now it can be kept for three to six months under refrigeration,” Sam said.

She also introduced handmade smoked meats such as buffalo, pork and sausages, which are dried using firewood in the traditional way.

Businesses and cooperatives noted the fair offers an important platform to promote local brands and expand markets.

Ta Xua Ancient Tea Cooperative from Lao Cai province is showcasing hand-processed white tea, black tea and green tea pearls, with its highlight being Shan Tuyet tea grown at an altitude of about 2,800 metres.

Representative Cao Le Thi Binh Minh said the Cooperative received practical support, including free booth space, helping producers bring products to consumers at reasonable prices.

“We hope trade fairs like this will help Ta Xua tea reach more customers and improve local livelihoods,” she stated.

Tan Viet A Cooperative from Cao Bang province is presenting glass noodles, wood ear mushrooms, shiitake mushrooms, black jelly and traditional cakes, which are popular during the Lunar New Year.

“Customers feel confident shopping at the fair. Sales at our booth have been quite good, and we expect visitor numbers to rise further in the coming days, especially as the Lunar New Year approaches,” shared Dao Thi Thuy Linh from Tan Viet A Cooperative.

Nguyen Van Bien from the Luc Ngan Green Agriculture Cooperative in Bac Ninh province said his unit has brought apples, citrus fruits, guava and processed products such as sticky rice cakes and dried mango.

“Our products meet VietGAP safety standards,” he revealed, expressing optimism about strong sales in the coming days.

The Spring Fair 2026 is seen as an important bridge connecting regional producers with consumers, while helping promote Vietnam’s local specialties to both domestic and international visitors.

PM calls for stronger promotion of local products at Spring Fair 2026

VOV.VN - Prime Minister Pham Minh Chinh has issued a directive calling on relevant ministries and localities to step up the supply and promotion of local products and brands at the first Spring Fair 2026 that is taking place in Hanoi.