The total retail sales of goods and consumer service revenue in 2025 exceeded VND7 quadrillion (US$262.7 billion), up 9.2% from 2024, reflecting stronger purchasing power, underscoring the continued role of domestic consumption as a major growth driver, said Nguyen Thi Huong, Director of the National Statistics Office.

Placing Vietnamese products on supermarket shelves overseas has moved beyond traditional trade promotion to become a key element in restructuring production and exports, with the aim of raising product value and strengthening the national brand in global distribution networks.

Vietnam's retail revenue hit roughly US$269 billion in 2025, with total goods sales and service revenue expanding 9-10% from a year earlier, the fastest pace in five years outside pandemic-distorted periods, according to the Vietnam Domestic Market Report 2025 from the Ministry of Industry and Trade.

VOV.VN - Vietnamese-made products are expected to dominate the retail market ahead of the Lunar New Year of the Horse 2026 (Tet), as supermarkets and wet markets across the country step up stockpiling and promotional campaigns to meet holiday demand while keeping prices stable.

Retail sales in the first 10 months of 2025 rose 9.3% year-on-year in nominal terms and 7% in real terms, extending the recovery that began in 2024, according to a recently released report from Maybank IBG Research (Maybank).

Ho Chi Minh City’s gross regional domestic product (GRDP) is forecast to expand by approximately 8.03% in 2025, outpacing the national average and reaffirming the city’s role as a leading growth engine for the country.

A favourable visa policy and effective stimulus programmes have helped Vietnam’s total retail sales and consumer service revenue grow 9.1% in the first 11 months of 2025, with tourism leading the way as travel earnings jumped by 19.9%.

VOV.VN - This year’s Black Friday, one of the largest shopping events with promotions across both e-commerce platforms and physical stores, sees consumers approaching purchases more cautiously and selectively despite widespread discounts.

The total retail sales of goods and consumer service revenue were estimated at VND598.4 trillion (US$23 billion) last month, up 0.2% compared to the previous month and 7.2% compared to the same period last year.

Vietnam’s retail market is at a turning point, shifting from traditional models to modern ones, and from mass consumption to smart and sustainable consumption. Therefore, retail enterprises are advised to move toward modern, digitalised, and sustainable management and business practices.