VOV.VN - Rising rapidly in global rankings, Vietnam’s national brand is emerging as a strategic asset, but sustaining this growth will require deeper innovation, stronger competitiveness and a long-term strategy to move beyond recognition toward global trust.

VOV.VN - Vietnam National Brand value has grown rapidly in recent years but is not yet strong, as the country still mainly participates in low-value segments of the global supply chain, focusing on processing, while capacity in design and building own brands remains limited.

Vietnam national brands in 2024 will be honoured at a ceremony slated for November 4 in Hanoi, which will be broadcast live by Vietnam Television, the Trade Promotion Agency (VIETRADE) under the Ministry of Industry and Trade announced at a press conference on October 28.

The Vietnam National Brand Week 2024 will be held nationwide from April 15-21 to raise public awareness of Vietnam national brand and promote products recognised as national brands to domestic and international communities.