VOV.VN - Ariya, the Cham ethnic people’s traditional recitative singing that blends narrative, melody, and artistic lyrics, flourishes in festivals and cultural gatherings but must be preserved for future generations as a vital part of their cultural heritage.

Vietnam’s over-4,000-year history has woven a tapestry of cultural treasure across the country, representing more than just the nation’s soul but emerging as a powerful catalyst for sustainable development. Amidst rapid globalisation and urbanisation, preserving and promoting the cultural wealth has never been more critical.