The 2021–2025 period marked a turning point for Vietnam’s cultural industries as film, music, cultural tourism and video games surged into a new era of scale and sophistication, delivering billions of US dollars in revenue and while projecting a more confident, compelling vision of Vietnamese soft power to the world.

Prime Minister Pham Minh Chinh has emphasised that the culture, sports, and tourism sector must embrace innovative mindset and decisive action to achieve tangible results, creating a vibrant space for development in the new era and positioning culture as both intrinsic strength of the nation.

VOV.VN - Prime Minister Pham Minh Chinh has signed a decision approving the Strategy for the Development of Vietnam’s Cultural Industries to 2030, with a Vision to 2045.

VOV.VN - The Miss Tourism Identity Vietnam 2026 pageant was launched in Quang Ngai province on August 10 to find ambassadors to promote Vietnamese culture and tourism to international friends.

A delegation from the Vietnamese Embassy in Mexico, led by Ambassador Nguyen Van Hai, paid a working visit to the city of Taxco de Alarcón in Guerrero state from July 4 - 6, aiming to promote locality-to-locality cooperation across various sectors, particularly trade, culture, and tourism.

The Department of International Cooperation under the Ministry of Culture, Sports and Tourism on May 19 signed a memorandum of understanding (MoU) on communication cooperation with TikTok to promote Vietnamese culture, sports, and tourism through the platform.

The Vietnamese Ethnic Culture and Tourism Village will host a vibrant series of activities from February 1 to 28 to celebrate the Lunar New Year (Year of the Snake) Festival.

Prime Minister Pham Minh Chinh called for enhancing cultural and tourism cooperation between Vietnam and China while attending a programme introducing Vietnam’s culture and tourism in Chongqing city on November 8.

VOV.VN - Google will continue to implement projects aimed at helping Vietnam to promote its tourism and culture, as well as providing support in digital transformation and digital content creation in fields such as culture, sports, and tourism, according to a representative of Google.

As cultural tourism is popular among both domestic and foreign visitors, young Vietnamese people have embraced the trend and created a breath of fresh air in cultural tourism development. They have not only provided visitors with immerse experiences but also joined hands to preserve the local culture and reduce negative impact on the local ecological system.