Vietnam is now taking steps to enhance its global profile through a comprehensive communication strategy aimed at promoting the country’s image overseas for the 2026–2030 period, with a vision to 2045.

The Homeland Spring 2026 programme is set to take place from February 6–9 in Hanoi and Ninh Binh, featuring a wide range of meaningful activities rich in national cultural identity and reflecting Vietnam’s vision and development aspirations in a new era.

In line with the Party’s resolutions on developing tourism in close association with cultural preservation, many localities across Vietnam have opted for a development pathway rooted in indigenous resources.

VOV.VN - The traditional cultural values of the Khmer community in southern Vietnam continue to be preserved and passed down through generations, forming a distinctive cultural identity rooted in music, language, festivals, folk dances and traditional attire.

The Tinh Hoa Viet 2025 Award, an nationwide award that honours contributors to the development of Vietnamese culture, has released its music video (MV) Vietnam Tinh Hoa on Youtube, conveying the message that preserving Vietnamese cultural identity relies on the creative community joining hands.

VOV.VN - Throughout their history of survival and growth, the Chut ethnic people have created and safeguarded numerous distinctive material and spiritual cultural values, enriching Vietnam’s cultural heritage.

Despite having acquired Russian citizenship, the Vietnamese community of nearly 2,000 people in Ufa, the capital of the Republic of Bashkortostan (Russia), continues to place strong emphasis on preserving its cultural identity and staying connected to its homeland through Vietnamese language classes.

An online training course for Vietnamese language teachers abroad opened on July 26, aiming to equip them with effective, accessible methods and materials to help younger generations preserve their mother tongue and cultural identity.

The O Du ethnic people's ceremony to welcome the first thunder of the year has been listed as national intangible cultural heritage, in the category of social customs and beliefs.

VOV.VN - A multicultural event took place over the weekend in Toronto, one of Canada’s most vibrant cities, where the local Vietnamese community displayed the art of tea appreciation with a presentation of the Dan Nguyet tea table, an emblem of Vietnamese heritage and aesthetics, adding a unique cultural hue to this ethnically diverse city.