VOV.VN - Vietnamese authorities are intensifying efforts to combat smuggling, trade fraud and counterfeit goods as year-end shopping demand surges ahead of the Lunar New Year, raising risks of market disruptions and consumer harm.

The Nation of Thailand on December 6 published an article on e-commerce in Vietnam, highlighting the strong potential of the country’s food and beverage (F&B) market driven by new consumer shopping habits.

A favourable visa policy and effective stimulus programmes have helped Vietnam’s total retail sales and consumer service revenue grow 9.1% in the first 11 months of 2025, with tourism leading the way as travel earnings jumped by 19.9%.

The 23rd Vietnam International Trade Fair in Ho Chi Minh City (Vietnam Expo HCMC 2025) is being held from December 4-6, hosting over 1,000 booths from 800 enterprises and trade promotion organisations across over 20 countries and territories.

VOV.VN - Vietnam Grand Sale 2025, the largest promotion campaign nationwide, kicked off on December 1, aiming to stimulate domestic consumer spending, boost production and business activities, and contribute to the country’s economic growth.

VOV.VN - Vietnam continues to lead the region in consumer optimism driven by positive economic outlook and confidence in personal finances, according to the sixth edition of the ASEAN Consumer Sentiment Study (ACSS) by the Singapore-based United Overseas Bank (UOB).

Vietnam’s consumer spending is expected to remain strong in 2026, buoyed by rising household incomes, robust tourism and stable inflation, even as global trade headwinds threaten to slow overall economic growth, according to a new report from BMI, a Fitch Solutions company.

VOV.VN - Despite ongoing economic challenges, Hanoi’s retail and consumer service sectors continue to post strong results, remaining one of Vietnam’s key growth drivers.

Increasing domestic demand for goods, services, and tourism, especially during major national holidays, and a surge in international tourist arrivals in Vietnam have substantially contributed to the trade and service sector's growth in September and the first nine months of this year, according to the National Statistics Office under the Ministry of Finance.

With its distinctive flavour, unique brewing method, and a culture deeply woven into everyday life, Vietnamese coffee is steadily winning the hearts of French consumers, particularly among the younger generation.