Fourteen auto brands have to date confirmed their participation in the Vietnam Motor Show 2022 – the largest of its kind in the Southeast Asian country.
A rising affluent class, more nuclear families, the booming development of digital technology, and an increasing demand for personalisation among consumers will offer opportunities and challenges for FMCG brands in the coming years, according to Kantar Worldpanel Vietnam.
VOV.VN - A local fashion collection created by 16 young Vietnamese designers opened Thailand Fashion Week 2022 on June 30, with the outfits showcasing various aspects of Vietnamese cultural heritage sites.
The new-age carrier Vietjet has officially announced its seven new routes connecting the central coastal city of Da Nang with Singapore, the Republic of Korea (RoK), and India at the recent Da Nang Investment Forum 2022.
Deputy Minister of Agriculture and Rural Development Le Quoc Doanh has stressed the need to develop Vietnamese ginseng into a product with national brand.
The Vietnam International Fashion Tour (VIFT) will be held in various cities and provinces in 2022 and 2023 to promote local tourism and culture.
Standard Chartered Bank Vietnam has been named the “Most Inspiring Brand (Banking sector) in Vietnam” in 2022 by International Business Magazine.
VOV.VN - The nation’s brand value last year soared by 21.6% from 2020 to reach US$ 388 billion, thereby being placed at 33rd position in terms of the global rankings.
The value and position of the Vietnam national brand have constantly improved in recent years in the global market and received recognition from many prestigious international organisations, according to Vu Ba Phu, Director of the Trade Promotion Agency (Vietrade).
VOV.VN - Interior designer Marie Hautecoeur, who came to Vietnam 13 years ago for a 6-month internship, never imagined that she would stay here for more than a decade and even create her own handmade home furnishings brand.