VOV.VN - As international arrivals surge and global travel trends shift toward safer, culture-focused destinations, Vietnam is positioning itself to move beyond budget tourism and compete through high-value experiences and service quality.

The Chinese Government's decision to add Vietnam into the list of countries that can receive groups of Chinese tourists from March 15 is expected to further promote the recovery and development of tourism and people-to-people exchanges between the two countries.

Digital marketing and communication made positive contributions to the recovery of Vietnam’s tourism in 2022.