As part of the first Autumn Fair 2025, a livestream session introducing and selling products was held on October 30 at the Vietnam Exposition Centre (VEC) via the TikTok channel “BTV Ngoc Bamboo.”

Over the past week, vibrant videos tagged ‘Vietnam is calling’ have gone viral on TikTok, Instagram and Facebook, sparking a global travel craze.

The Ministry of Industry and Trade’s Centre for E-commerce and Digital Technology (eComDX) has signed a Memorandum of Understanding (MoU) with leading e-commerce enterprises, including Shopee and TikTok Vietnam, along with departments of industry and trade from Lai Chau, Thai Nguyen, Lang Son, Yen Bai and Dien Bien provinces.

The Department of International Cooperation under the Ministry of Culture, Sports and Tourism on May 19 signed a memorandum of understanding (MoU) on communication cooperation with TikTok to promote Vietnamese culture, sports, and tourism through the platform.

A report by the e-commerce analytic platform Metric has shown that the total revenue of the five largest e-commerce platforms in Vietnam reached VND318.9 trillion (US$12.6 billion) in 2024, 37.4% higher than 2023.

In 2024, Vietnam enforced compliance with local laws on cross-border platforms, leading to the removal of nearly 16,000 violations across Facebook, Google, and TikTok.

Vietnam Post's entry into the e-commerce sphere with nongsan.buudien.vn, the country's first specialised high-quality agricultural products platform, marks a giant stride of domestic enterprises in the digital marketplace.

TikToker Pham Duc Nam, known as "Mr. Pips," has been indicted for masterminding a VND5,000-billion- fraud. Authorities uncovered his deceptive schemes targeting unsuspecting investors.

Vietnam’s B2C e-commerce market in 2024 has experienced growth of 18-20% in the first ten months of 2024.

Over 900 livestreamed sessions, 1.8 billion views on TikTok shops using the hashtags #OnlineFriday and #TuHaoHangViet, nearly 4,750 response videos, and over 30 departments of industry and trade are just a few of the remarkable statistics showcasing the success of Vietnam's National E-commerce Week.