The session was broadcast live on the official “Autumn Fair 2025” channel, managed by the Industry and Trade Newspaper under the direction of the fair organisers. It was part of a series of digital trade promotion activities aimed at connecting Vietnamese products with consumers at home and abroad.

The livestream, supported by TikTok Vietnam and accompanied by key opinion leaders (KOL) and key opinion consumers (KOC) such as Ngoc Bamboo, Anh Doai, and Van Binh Trailer, attracted tens of thousands of viewers.

During the session, a variety of five- and four-star OCOP products and regional specialties were showcased, including Kon Tum leaf salad, Cua Lo fish sauce, Vinafood flour, Tam Dao honey, and Northwest herbal tea. Producers shared their stories and invited viewers to experience the flavours virtually at the exhibition booths.

Beyond product promotion, the event facilitated direct connections between businesses, cooperatives, and consumers, enabling Vietnamese goods to reach wider markets through digital platforms. Supported by TikTok Vietnam, the livestream marked a significant step in applying digital technology for trade promotion and expanding the reach of Vietnamese brands.

Future sessions will be held more regularly, featuring content creators, OCOP businesses, and artisans, further reinforcing the Autumn Fair 2025 as both a cultural and commercial rendezvous. The initiative also serves as a digital bridge, helping to showcase Vietnamese value and strengthen national brands in the era of digital economy.

Hanoi pilots OCOP booth on Shopee to boost digital economy

VOV.VN - Hanoi will pilot a booth on Shopee e-commerce platform to promote OCOP (One Commune One Product) items and the city’s key products, part of a broader push to strengthen its digital economy.