The Vietnam Cultural Centre in France, in collaboration with Vietnamese community organisations, opened the Lunar New Year Spring Fair in Paris on February 21, attracting a large number of overseas Vietnamese and international visitors.

Nguyen Manh Hung, Director of the Vietnam Trade Promotion Office in New York, has described Vietnam’s organisation of the Spring Fair as a valuable opportunity to boost consumer promotion and trade cooperation, noting many similarities with practices in the US.

The first Glorious Spring Fair in Hanoi serves as a “dual lever” that not only fosters the development of domestic enterprises but also strengthens international connectivity and collaboration, said Vietnamese Trade Counsellor in Russia Duong Hoang Minh.

As global economic uncertainties persisted in 2025, Vietnam–India trade cooperation continued to post positive results, according to Vietnamese Trade Counselor in India Bui Trung Thuong.

The United Arab Emirates (UAE) possesses extensive experience in organising international exhibitions and trade fairs, offering valuable lessons and cooperation opportunities for Vietnam as it steps up consumer promotion and trade activities through the first Glorious Spring Fair 2026.

Effective business matchmaking and the application of digital technologies are key factors Vietnam can draw upon to enhance trade promotion efficiency, according to Nguyen Viet Anh, Vietnam’s Trade Counsellor in Prague.

Favourable geography, convenient cross-border trade and Cambodian consumers’ strong preference for Vietnamese products, coupled with increasingly substantive and effective bilateral ties, are creating significant opportunities to expand Vietnam–Cambodia economic, trade and investment cooperation.

Algeria’s merchandise exports to Vietnam remain modest due to the limited number of trade promotion programmes held in Vietnam, resulting in minimal participation by Algerian enterprises in international trade events there, including the Spring Fair, according to Hoang Duc Nhuan, Vietnam’s Trade Counsellor in Algeria.

The 2026 Spring Fair has left a strong impression on both domestic visitors and international guests, drawing unexpectedly large crowds.

On the occasion of the first Spring Fair 2026, Vietnam’s Trade Counsellor in Italy Duong Phuong Thao highlighted trade promotion experience in Italy and key priorities for 2026 to strengthen Vietnam-Italy commerce.