Vietnam aims to rank among the top three ASEAN countries and the world’s top 30 in the Soft Power Index by 2045, while becoming an attractive destination for tourism, investment, innovation and international cultural exchange, supporting its goal of becoming a developed, high-income nation.

Vietnam has performed strongly in optimising soft power to enhance the value of domestic product trademarks, according to Vu Ba Phu, head of the Ministry of Industry and Trade (MoIT)'s Vietnam Trade Promotion Agency.

VOV.VN - The latest report published by Brand Finance indicates that nation is one of the countries which has enjoyed the fastest growth rate in terms of national brand value in the world, representing an annual rise of 29% to US$319 billion in comparison to figures from 2019.

VOV.VN - Vietnam is the sole member of ASEAN to jump 2.5 points to rank 47th in the overall index of the Brand Finance Global Soft Power Index Report for 2021.